7 REASONS WHY YOU SHOULD BRAND BEFORE MARKETING (ESPECIALLY IF YOU ARE A NIGERIAN BUSINESS OWNER)
7 Reasons Why You Should Brand Before Marketing (Especially if You’re a Nigerian Business Owner) Let’s start with a story. Chinedu just launched his fashion business, “Swag Empire.” He printed flyers, ran Facebook ads, even paid DJ Big Mouth to shout him out during a weekend street carnival. For two weeks, Chinedu was everywhere . But then… crickets. People saw him, liked his ad, but nobody remembered his brand. Why? No brand, just noise. As a Nigerian entrepreneur navigating an already crowded marketplace, branding is not a luxury, it’s strategy and survival . Before you throw your money into marketing campaigns, let’s talk about why your business needs a brand identity first. Here are 7 reasons you should brand before you market , and yes, I'll keep it real. 1. Branding Defines Who You Are: Marketing Only Shouts It Imagine marketing without branding like trying to toast someone at a wedding without first introducing yourself to become memorable. You: “I love you!” Them: ...