KENDER BRAND

The Essence of Personal Branding: Why It Matters and How to Get It Right In today’s hyper-connected, opportunity-driven world, people Google you before they greet you . Whether you’re a professional climbing the ladder, a business owner looking to stand out, or a creative wanting to build a lasting legacy, your personal brand is your most valuable asset. But what exactly is personal branding, and why does it matter so much? Let’s dive into the essence of personal branding and  what it truly means, why it’s essential, and how you can start building one that works for you. What Is Personal Branding? Personal branding is the strategic practice of shaping how people perceive you. It’s how you present your skills, values, personality, story, and expertise to the world. It’s the intentional cultivation of your reputation, voice, and visibility so that you’re not only seen but remembered, trusted, and chosen. In simple terms: Your personal brand is what people say about you...

  The second half of the year isn’t just a continuation, it’s a new chapter. For many small and medium-sized enterprises (SMEs), the first half often feels like trial and error: testing strategies, navigating market shifts, and managing unpredictable cash flow. But the beauty of a new quarter is the opportunity to recalibrate, refocus, and reposition for real growth. If your business goals felt slightly out of reach in the first half of the year, now is the time to take decisive action.  Here are 10 actionable and strategic tips to help you close the year strong and hit those targets with intention.  1. Re-evaluate Your Business Goals and KPIs Start by revisiting your annual goals. Are they still relevant? Have external factors impacted your projections? Break these goals into smaller, quarterly and monthly targets and align your entire team to these updated objectives. Tip: Use SMART goals: Specific, Measurable, Achievable, Relevant, Time-bound, for sharper focus. 2. Con...

  7 Reasons Why You Should Brand Before Marketing (Especially if You’re a Nigerian Business Owner) Let’s start with a story. Chinedu just launched his fashion business, “Swag Empire.” He printed flyers, ran Facebook ads, even paid DJ Big Mouth to shout him out during a weekend street carnival. For two weeks, Chinedu was everywhere . But then… crickets. People saw him, liked his ad, but nobody remembered his brand. Why? No brand, just noise. As a Nigerian entrepreneur navigating an already crowded marketplace, branding is not a luxury, it’s strategy and survival . Before you throw your money into marketing campaigns, let’s talk about why your business needs a brand identity first. Here are 7 reasons you should brand before you market , and yes, I'll keep it real. 1. Branding Defines Who You Are: Marketing Only Shouts It Imagine marketing without branding like trying to toast someone at a wedding without first introducing yourself to become memorable. You: “I love you!” Them: ...