KENDER BRAND

The Essence of Personal Branding: Why It Matters and How to Get It Right In today’s hyper-connected, opportunity-driven world, people Google you before they greet you . Whether you’re a professional climbing the ladder, a business owner looking to stand out, or a creative wanting to build a lasting legacy, your personal brand is your most valuable asset. But what exactly is personal branding, and why does it matter so much? Let’s dive into the essence of personal branding and  what it truly means, why it’s essential, and how you can start building one that works for you. What Is Personal Branding? Personal branding is the strategic practice of shaping how people perceive you. It’s how you present your skills, values, personality, story, and expertise to the world. It’s the intentional cultivation of your reputation, voice, and visibility so that you’re not only seen but remembered, trusted, and chosen. In simple terms: Your personal brand is what people say about you...

  The second half of the year isn’t just a continuation, it’s a new chapter. For many small and medium-sized enterprises (SMEs), the first half often feels like trial and error: testing strategies, navigating market shifts, and managing unpredictable cash flow. But the beauty of a new quarter is the opportunity to recalibrate, refocus, and reposition for real growth. If your business goals felt slightly out of reach in the first half of the year, now is the time to take decisive action.  Here are 10 actionable and strategic tips to help you close the year strong and hit those targets with intention.  1. Re-evaluate Your Business Goals and KPIs Start by revisiting your annual goals. Are they still relevant? Have external factors impacted your projections? Break these goals into smaller, quarterly and monthly targets and align your entire team to these updated objectives. Tip: Use SMART goals: Specific, Measurable, Achievable, Relevant, Time-bound, for sharper focus. 2. Con...

  7 Reasons Why You Should Brand Before Marketing (Especially if You’re a Nigerian Business Owner) Let’s start with a story. Chinedu just launched his fashion business, “Swag Empire.” He printed flyers, ran Facebook ads, even paid DJ Big Mouth to shout him out during a weekend street carnival. For two weeks, Chinedu was everywhere . But then… crickets. People saw him, liked his ad, but nobody remembered his brand. Why? No brand, just noise. As a Nigerian entrepreneur navigating an already crowded marketplace, branding is not a luxury, it’s strategy and survival . Before you throw your money into marketing campaigns, let’s talk about why your business needs a brand identity first. Here are 7 reasons you should brand before you market , and yes, I'll keep it real. 1. Branding Defines Who You Are: Marketing Only Shouts It Imagine marketing without branding like trying to toast someone at a wedding without first introducing yourself to become memorable. You: “I love you!” Them: ...

  I am called to war with my pen. Called to put in black and white words that educate and entertain.. Called to scribble pieces that nurture and counsel. I am in tune with the silent yearnings of this generation and for this I am Called that out of my belly will flow words that heal and comfort. I am a voice, speaking through words beautifully curated to give insight and inspire.

     Hey folks,  I am deeply excited to be back writing on my blog.  Sometimes when certain things happen to you, it takes you back to your first love, which for me is writing and expressively sharing thoughts and opinions.  This blog is back and with great and amazing sections all  planned out.  Please stay tuned and glued to this blog.  Let love lead. 

  CHAPTER 1  “ Sex is Overrated they say…”   I’ve heard the sentence “sex is overrated a billion and one times. It’s probably the opinion of people who really have not enjoyed sex or had the pleasure of enjoying in t imacy.  People who see sex as a chore rather than “the best thing since sliced bread will see sex as overrated. It’s so beautiful that when you enjoy it, you keep going back for more. Every woman deserves to have a great sexual experience every time. And I’m not saying occasionally, I mean every single time.  Why indulge in something you don’t enjoy? If sex has become more of a chore to you then I’m sure you’d really care less if you get it or not. A quick fix to your mindset is to start appreciating sex again. See sex as a beautiful experience even though you may not have been enjoying it. Every great sexual experience starts from the mind (especially for a woman).  Once the mind is right, then other things will follow when done right. Sex is ...

  Almost everyone struggles with procrastination. It becomes very detrimental when it constantly stops you from getting work done.   It’s the bane of some Entrepreneur, because they have to double as so many things/positions and it becomes very easy to keep pushing away some daunting tasks. This is literally the reason why so many people under achieve and shut down after the first 2-3 years of operation .   Tasks that we could get done in 5 minutes could take us months to achieve because we keep putting it off and relegating it to some other time that never comes.  I used to be a pro at procrastination. (Well I still get caught up in it once in a while but not so often in a way that allows my work to suffer). I could actively put up an itinerary for the day and at the end of the day I could only tick off one itinerary because I kept pushing back the important tasks and found joy completing the very easy one(s).  If this is your daily practice or you also fi...